DEC 12, 2018
Vowlá Inc., is looking for a Marketing Director who will develop creative marketing plans and craft strong communications for our highly anticipated wedding market. The perfect candidate will be a strong marketer and creator who understands our partners, users, and planners -- within the industry trends that embodies the company’s mission and culture. S/he will be a brilliant problem solver, comfortable in a fast-paced, growing company environment.
ROLES AND RESPONSIBILITIES:
- Create and manage an integrated marketing and communications strategy for the UK market entry across all UK channels.
- Partner with US HQ counterparts across marketing, media, creative, pr, retail, programming, and studio operations to develop channel strategy and clarify the voice and personality of each channel.
- Articulate clear and meaningful messages that support the company’s mission, vision, and values for the UK market.
- Leverage approved agencies and consultants to co-author and execute all strategic plans
- Work closely with digital performance marketing and digital media on the role of social for prospecting vs. retargeting vs. organic and the brand stories we want to tell for each customer segment
- Plan and manage integrated experiential marketing events, launches, briefings, speaking opportunities that include press, influencers, partners, instructors and more
- Hire, train, coach, motivate and oversee the Marketing and Communications Associates
- Build strong relationships with lifestyle partners in order to develop long-lasting partnerships
- Manage quantitative and qualitative measurement of marketing and communications results, working with the team to apply key learnings and consistently improve future efforts
- 3+ years of experience managing successful campaigns and communications for weddings and lifestyle brands.
- An effective visual and digital communicator with the ability to influence outcomes.
- Polished, charismatic communicator and presenter, able to build relationships and influence across all levels and functions
- Ability to proactively solve problems, and equally comfortable leading and supporting teams
- Personal passion for weddings and/or the Vowlá brand